With a grounding in physiology and anatomy from his studies, Wicks set up as a personal trainer and his interest in nutrition grew. Irritated that clients often trained hard but neglected nutritional advice, he set up The Body Coach business and developed his trademark 90 day Shift, Shape & Sustain plan and has already transformed the bodies of more than 17,000 clients.
Posting #Leanin15 recipes on Instagram for inspiration (15 second videos, for 15 minute meals) Wicks has taken the online nutrition world by storm and is a social media megastar, gathering over 445,000 Instagram followers in less than 18 months.
After an eight-way bidding war, Bluebird secured the rights to Joe’s first book and Lean in 15 will be published on December 31, 2015, having already topped the Amazon pre-order chart this year. With three more books to follow, Joe is destined to dominate the health and fitness charts from this point on.
Wicks is the antithesis of the diet and fitness guru; there’s no shouting or starvation, instead Wicks is full of smiles and encouragement.