Seth has several passions: he is a regular speaker at industry conferences; a lecturer at various Indian Institutes of Management, a columnist and co-author of two books on Kolkata with Khushwant Singh and R K Laxman.
Seth was on the global advisory board of British Airways until 2009 and presently sits on the global board of Cavendish and RADA (Royal Academy of Dramatic Arts, London) and on the regional boards of Citibank and Coca Cola.
In February 2002, his first book In Your Face was published. More recently, he has been commissioned by Penguin India to write a book which is tentatively titled The Indian Mindset. After completing the book Of Roots And Wings: 50 years of Indian Airlines, Seth wrote Get To The Top: The Ten Rules For Social Success and his most recent book is Mantras for Success: India’s Greatest CEOs Tell You How To Win.
Seth is an alumnus of the AMP of Harvard Business School and is active on the Delhi theatre scene having acted in several plays and films (by renowned auteurs Satyajit Ray and Mrinal Sen).